Building a Co-Hosting Empire: Insights from Elizabeth Carlson (Cheapest Way into Real Estate)
From Personal Investments to a Co-Hosting Powerhouse
In an enlightening episode of the LearnLikeaCPA podcast, host Ryan Bakke sits down with Elizabeth Carlson, the co-owner of The Co-Host Co. Elizabeth's journey in the world of short-term rentals, transitioning from managing her own properties to establishing a nationwide co-hosting business, offers a blueprint for success in the evolving Airbnb market.
The Genesis: A Move from Oregon to Texas
Elizabeth's real estate journey began with personal property investments in Oregon. After moving to Texas with her husband, they sold their properties in Oregon, investing the profits into their first rental property in Texas. Elizabeth's background in business and entrepreneurship, combined with her husband's ability to secure VA loans, allowed them to strategically grow their portfolio.
The Expansion into Co-Hosting
Recognizing the potential in the short-term rental market, Elizabeth began co-hosting. Initially managing her own property in Myrtle Beach remotely, she found success in overseeing operations from a distance. This led to the inception of The Co-Host Co., a venture she embarked on with her sister to scale the business.
Building a Nationwide Presence
The Co-Host Co. now operates in multiple states, including Oregon, California, Florida, Mississippi, South Carolina, Tennessee, and Texas. Elizabeth attributes their success to strong relationships with trusted vendors and an efficient system for remote management. This nationwide expansion showcases their ability to adapt to various market demands.
Leveraging Technology and Networking
A critical component of Elizabeth's strategy is leveraging technology and networking. She initially offered tech stack setups for clients, which evolved into full-scale co-hosting services. By automating business processes and establishing a strong network of property owners, she positioned her business for growth and referrals.
The Challenges and Rewards of Co-Hosting
Elizabeth discusses the unique challenges and rewards of co-hosting, from managing properties remotely to dealing with various client expectations. Her approach to co-hosting focuses on providing flexibility and communication, offering a more personalized service compared to traditional property management.
Conclusion: A Testament to Strategic Growth and Adaptation
Elizabeth Carlson’s story, as shared with Ryan Bakke, is a testament to the power of strategic growth and adaptation in the real estate market. Her journey from individual property owner to running a successful co-hosting company exemplifies the potential within the short-term rental industry for those who are willing to innovate and expand their horizons.
In this episode of LearnLikeaCPA, Ryan Bakke and Elizabeth Carlson delve into the intricacies of building a successful co-hosting business. Elizabeth's journey offers valuable insights into the dynamics of the short-term rental market, highlighting the importance of strategic planning, technological integration, and building strong business relationships.